#BankWars: Access, Sterling, other banks in entertaining ‘supremacy battle’
Five Nigerian banks are currently enmeshed in a Twitter supremacy battle that social media platform users said has brought an interesting dimension to brand and advertising in the nation’s banking industry.
For more than 48 hours since Friday, at least five of the nation’s top banks have provided entertainment for many Nigerians on the platform in an entertaining battle now dubbed #BankWars.
The banks, which have been trolling one another, continue to throw up hilarious jibes on the social media platform. The various posts have since gone viral.
The entire drama began on Friday when Sterling Bank Plc tweeted a photo in which it subtly threw shades at four major commercial banks with hilarious graphic design and images. The tweet, which many users noted for its brilliance, quickly went viral within hours and generated reactions among users.
It read: “Shoot for the moon, become a star – it’s the least you deserve, Welcome to #SterlingBank.”
In the graphics accompanying the tweet, there were symbols tacitly depicting four other banks, namely: Access Bank, First Bank, GTB and Union Bank. The image painted a picture of Sterling Bank’s acclaimed advantage of providing customers with the best of service delivery and its potential to help them accomplish their desires.
In a swift reply, Union Bank responded with a tweet via its official handle, @UNIONBANK_NG,
saying, “Heading to the moon without a spacesuit…journey mercies”.
The bank would later dish out another tweet a few hours later, apparently as a followup to the first tweet.
In the same breath, First Bank, tweeting via its official handle, @FirstBankngr, replied the tweet saying, “What an elder sees while sitting, a child cannot see even if he travels to the moon, #RespectYourElders #YouFirst.”
Access Bank, one of the affected banks, would also join the fray when it replied with the most direct shade, taking a dig at Sterling Bank’s ‘one-customer’ payoff line. The bank tweeted: “We will travel on an imaginary rocket too, if we were a one-customer Microfinance Bank; but with ten million customers and counting, we rather bring the galaxy to you! #YouAreWorthIt #TakeTomorrow #KnowYourElders.”
The various tweets have since entertained followers with many users excited about the subtle drama and the entertainment it offered users on the platform
Although it remains one of the affected banks, GTB has since maintained silence in the middle of the drama. Apparently concerned about the bank’s silence, a Twitter user, Lasaki Olasupo, tweeting via the handle @Misturrsupo, said: “Aunty gtbank, mummy said you should reply brother sterling bank. He has been knocking since… #BankWars https://t.co/hhXO2NMuV3”
Another user, Adedapo Olatunde, tweeting via @Tunisbliss, raised the largely undiscussed issue of the genius of the original Sterling Bank graphics. He tweeted, “Can we forget the #BankWars between Sterling Bank, First Bank, Access Bank, and Union Bank for a sec, and think about the creativity and illustration prowess of the graphics designer? The brain behind the design is a genius! Can we clap for him? https://t.co/4gb3ss1gwb”
Public commentator and social media user, Japhet Omojuwa, also brought another hilarious angle into the drama. He tweeted via his handle @Omojuwa: “The banks will debit everyone that uses the hashtag #BankWars . I know banks that have already sent debit alerts sef. Some banks will debit you for observing and not defending them.”
Another user, tweeting via @JustDoIt9ja, tweeted,
“Sterling bank is still the MVP today at the bank war II. One creative picture.
4 casualties. No stories. #BankWars”